“Strategies that outlive the algorithm”©

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    the highly sought-after @kaicollective sale has landed! ⁠ ⁠ they only have one sale a year so you know it's a BIG. DEAL. pre-launch campaign concept by team @sbmcreative x team @kaicollective
    Balancing the creative vs. business brain isn’t easy but it’s important. It’s equally important to build a team around you to help you get there.
    we could scream this from the rooftops. strategy x longevity pays long-tail dividends. we love seeing talent themselves explain this and @whitneymadueke does it so beautifully (as always). strategy over everything. strategies that outlive the algorit
    "why should I [the audience] care?" - focus less on telling them why you're so good, and find a reason for them to care. find a hook. find an angle. find a point of difference. that's what locks in their attention for the long haul
    Not to brag but... we called it 🪄 Way back July 2021, we predicted that TikTok would finally be Google’s biggest rival in search. This year, they launched a campaign dedicated to their search capabilities. Here are some simple actions you can
    Don’t be afraid to lead with a new narrative. People get too obsessed with brand guidelines. We always say ‘rules are meant to be broken’ — it’s poetic license. The @theeconomist did this with their TikTok screen name. I
    new for 2023: office hours // phone a friend, but better. share your questions and we'll answer them. FREE. GAME. ⁠ ⁠ ⁠ link in bio⁠ ⁠ ph: Nathan Bajar
    What. A. Week! The #1 hack to maximising your marketing efforts? Momentum. Everyone needs it, even #Beyonce. Here’s the timeline & what we can all learn from it:⁠ ⁠ 1. Friday February 3rd: Beyoncé releases ‘CUFF IT (Remix)&rsqu