Choose Your Adventure

‍Location: Lagos, Nigeria - 2 days in the office required

Type: Full-time

Experience Level: 3-4 years ‍

Overview

We are a fast-growing, founder-led marketing and brand studio operating across creative, media, and lifestyle ventures. We’re looking for a Marketing Strategist to support the planning and execution of marketing initiatives across the business.

This role works closely with senior leadership and the wider team to turn brand goals into clear marketing plans, campaigns, and growth activity — helping keep projects moving, organised, and on track.

What you’ll do

Strategy & planning

• Support the development and prioritisation of marketing initiatives across campaigns, launches, partnerships, and growth projects

• Help translate business and brand goals into practical marketing plans

• Assist with campaign planning, roadmaps, and quarterly marketing calendars

• Research trends, competitors, and cultural opportunities to inform ideas and positioning

Campaign & channel execution

• Support the end-to-end delivery of marketing campaigns across digital, social, creator, influencer, and experiential channels

• Assist onsite during campaign and content shoots, using your editorial eye and creative direction to achieve a look that feels on-brand

• Coordinate timelines, tasks, and deliverables across teams and partners

• Work with designers, creators, and producers to brief and manage creative assets

• Help ensure brand voice and quality are consistent across all outputs

Influencer, partnerships & collaborations

• Support influencer and partnership programmes, from outreach to delivery

• Help source, brief, and coordinate creators, agencies, and collaborators

• Track content approvals, asset delivery, and basic partnership performance

Performance & optimisation

• Assist with tracking campaign performance and maintaining reports

• Help analyse results, summarise insights, and suggest improvements

• Support testing and optimisation across channels

Cross-functional leadership

• Work closely with the Founder’s Office Associate and marketing team to keep projects aligned and on schedule

• Coordinate with freelancers and specialists on specific workstreams

• Contribute to documenting processes, templates, and marketing systems as the team grows

Who you are

• 3-4+ years in marketing, brand, or growth roles (agency or in-house)

• Strong strategic thinking with hands-on execution experience

• Deep understanding of culture, digital ecosystems, and modern brand building

• Highly organised, proactive, and comfortable operating in fast-moving environments

• Confident leader and clear communicator

• Naturally collaborative and solutions-oriented

‍Location: Remote (West Africa)
Industry: Luxury Media Brand

Type: Full-time

Role Overview

We’re looking for a Digital Content Lead to help build a new luxury media brand focused on West Africa.

You’ll have ownership of how the brand comes to life across social — shaping the content strategy, developing ideas and formats, and building a digital presence that people want to follow, engage with and return to.

This is a great opportunity for someone with a strong background in social media who wants to use those skills to help build a highly influential brand from the ground up. You’ll have real agency to develop and test ideas, work across interesting campaigns and stories, and build a strong network across luxury, culture, business and society in West Africa.

You’ll work closely with leadership on the overall brand and editorial direction, with access to designers, freelance writers, photographers and videographers to bring ideas to life. As part of a small startup team, you’ll have the freedom to move quickly, experiment and have a meaningful impact on how the brand grows.

Key Responsibilities

Content Strategy & Planning

• Lead the content strategy across the brand’s social channels.

• Build and manage the ongoing content calendar and publishing cadence.

• Develop a clear mix of editorial, social-first and recurring content formats.

• Identify the stories, people, places and cultural moments the brand should be covering.

• Translate wider editorial ideas into content that works specifically for social.

Content & Creative Development

• Develop strong social-first concepts, series and repeatable formats.

• Turn articles, interviews and editorial stories into engaging social content.

• Develop and commission original content ideas, working with photographers and videographers to bring them to life.

• Brief and work closely with designers, writers and other creative contributors.

• Write and edit social copy where required.

• Ensure content consistently reflects the brand’s point of view and visual identity.

Social & Audience Growth

• Lead the brand’s presence across priority social platforms.

• Build a distinctive voice and point of view that gives people a reason to follow and return.

• Identify opportunities to participate in relevant cultural conversations.

• Understand what drives conversation, sharing and engagement across each platform.

• Build relationships with relevant people, brands, creators and communities.

Performance & Optimisation

• Monitor content performance and audience growth.

• Understand which stories, formats and topics are resonating and why.

• Use those insights to continually refine the content strategy.

• Test new formats and ideas as the brand grows.

What We’re Looking For

• 4+ years of experience in social media, digital content or a related creative role.

• Strong understanding of how to grow and engage an audience across social platforms.

• Excellent creative and editorial instincts — you know what makes a strong story and how to package it for social.

• Deep interest in luxury, culture, lifestyle and West Africa.

• Strong knowledge of the people, places and conversations shaping Lagos and wider West African culture.

• Excited by the opportunity to take real ownership of a growing media brand’s social presence.

• Confident developing ideas and directing creative collaborators to bring them to life.

• Comfortable in a startup environment with a high level of ownership and agency.

• Highly online, culturally curious and constantly discovering new ideas, formats and references.